Are you trying to do everything you can to rank your website well with the search engines? Why, then, aren’t you seeing any positive changes? There are quite a few webmasters just starting out that try to get their websites to climb when it comes to search engines yet they fail to recall what they need to do. The rules search engines set for their ranking requirements are always being changing and the means of optimizing websites are changing as well. If your main goal is to remain in the lead of everyone you’re competing with and you wish to get on the front page of Google, then you had better not make the following mistakes. If you do this, you will achieve much more and it won’t matter how much money you put into it.
Enhancing Your Website
Using graphics and images can be a great way to enhance any website, but putting too many up will actually be damaging your SEO efforts. In fact, you could reduce your search engine rankings by having too many graphics and not enough content, which is what the search engines are looking for. When you see text written on images, it’s not going to have the same impact as the plain text within your site’s pages. Search engines cannot read images, so any text on them is absolutely useless as far as SEO is concerned. Of course, some graphics are a good idea, so be sure you enter your niche’s keywords within the ALT tags for each image displayed. Your ALT tags enable search engines to read your keywords and figure out a ranking for your site that could help you.
Keyword research is an integral step in any type of search engine marketing. Basically, with the wrong list of keywords, no matter how great you are ranking, you won’t make any money. Have fun trying to convert untargeted visitors; it is almost impossible to do. Basing your site around words that aren’t being searched is a fast way to not see any results. Keywords are how people search and how the search engine determines which sites to show in the results, so they should be one of your main priorities. The key is to locate lower competition keywords and to build your content around them. Free keyword tools that can be accessed online are available to put together a list of keywords.
Poor Content
Not having search engine-friendly content will simply kill your campaign, and yet it is a common mistake many make. Your website might be able to win a design award but no one will really be able to visit it unless you add search engine friendly content to your site. You should learn to create content for SEO correctly because it counts. The norm is to include 3-5 keywords with every 100 words of content and each piece of content shouldn’t be less than 300 words long. Also, include your keyword once in the post’s title. The search engines frown upon too many keywords appearing in your content and will decrease your ranking.
Overall, search engine optimization involves you to achieve a strong balance between the on-page SEO and the off-page SEO. Don’t forget to keep adding quality content and getting relevant backlinks to point back to the pages for even better ranking. It seems that Google is placing a large emphasis on the number of relevant backlinks that a site has so it would be wise to focus a little bit more of your time on getting them.