The majority of internet marketers get tunnel vision and only look to the internet for customers. This trap is an easy one to get caught in because you can get comfortable working solely from your computer and then decide to only look for new traffic sources and customers on the internet. Everyday more people are turning to the internet to make money so we will need other ways of finding customers as competition grows. Offline marketing is an excellent way for giving people an online resource that they can turn to. All you is need to do is make your website’s link visible for them to see. Here are a few tips to help you market your online business to offline clients.
Never underestimate the power of direct mail. This is where you create a letter or a postcard or even a flier and send it to people through the post. One way to reduce the cost of this is to make your own letters, fliers or postcards and print them out on your own printer. Postage is another expense you have to consider; if you use postcards instead of brochures or letters, this will be less.
Look for people in your area who run conventional businesses that might benefit from something you sell and contact them. You might even try sending out mail to “civilians” (aka non business owners). Depending on where you live, there may be restrictions on sending out unsolicited advertising in the mail; you should research this before you start mailing anything out.
If it is within your budget then paying for a TV spot could benefit your business. Can you think of a better way of advertising than by having viewers watching a commercial of yours on their TV screen? This is one of the most expensive mediums to advertise with so you will need a plan before jumping in. Yes, TV ads are expensive but this is the very thing that can make your company go viral; and get the extra attention that you have been looking for. Prime-time ads are the most expensive because the most viewers are watching at that time but you can opt to run it at another time. Always keep these options about TV advertising in your mind.
Radio advertising can also be an effective way to market offline. This form of advertising is not cheap, so it’s something of an investment (unless you can find a creative way to fund it, such as barter); however, it can be worth it, as many people listen to the radio. You probably take for granted how many places you hear a radio station on, whether at the mall, at the office or in your car. Now imagine that only 10 percent of them visit your site. This could bring you a multitude of new customers and sales! The offline world presents a much larger amount of ways to reach new customers. You need to at least realize that the offline market is a giant compared to the internet. It is a fact that if you blend offline marketing with your online business then there is no limit to where you can go.