In a previous post I asked the question “Is AO.com the best ecommerce experience online?” In my opinion there are four areas in which the brand excels and that are the foundation of a market-leading online experience. These are: Knowing…
Google courts enterprise marketers with launch of Analytics 360 Suite
Google has unveiled Analytics 360 Suite, “a complete measurement platform” targeted at enterprise marketers. According to Google VP of Analytics, Display and Video Products, Paul Muret, Google Analytics 360 Suite is designed to give marketers “a complete view of the consumer…
What does content strategy mean at The Economist?
The Economist has caught the eye of late, with notable successes in creative programmatic and experimentation with social platforms. I caught up with Heather Taylor, Director of Content Strategy at The Economist, to ask a few probing questions. What does…